Going Green for your Next Promotional Event: Natural Latex Balloons

With rising concerns about the preservation of our environment and climate change, more and more people are choosing to reduce their impact on the planet. This goes for businesses as well. We’ve all been given a promotional pen or pad of paper at the bank or work event. Many businesses that practice giving away promotional items are choosing to print their logos on items made with eco-friendly materials. These promotional products are made with a large amount of recycled materials like old plastic water bottles or scrap fabrics. Let’s take a look at how you can promote your business and preserve the environment at the same time.

A Recycled (and Fun) Marketing Strategy 

Countless industries turn to promotional products in an effort to get their brand or company name out there. People love getting a free pen when they visit the doctor’s office or being handed a free water bottle after signing up at the gym. All of these products have something in common; they are branded with a company logo or name. The practice of promotional giveaway items has been around a very long time, and it’s proven itself to withstand the test of time…and consumers. Today, these promotional items have been given an eco-friendly update.

Latex balloons can be one of the most controversial promotional products on the market. Environmentalists argue that latex balloons are not biodegradable under any circumstances. If we really think about the nature of latex, this debate answers itself. Latex is a natural material that comes from the earth itself. Latex is, in fact, a milky sap-like substance produced by rubber trees. When balloons are made from this natural form of latex, excluding the chemical and preservatives used in other types of latex products, they become highly biodegradable and eco-friendly.

Let’s Explore the Facts 

Many businesses and brands choose to promote a special event, giveaway, or simply their organization with the use of latex balloons. Recently, these businesses or brands could have steered away from using latex balloons as a promotional material. This is because of the constant reminder of the harmful effects of litter on our natural environment and animals. Now more than ever, natural latex balloons are equally as safe as they are effective. If you choose to release balloons during a special company event, these natural latex balloons can rise to a height of 5 miles before they freeze and burst. They do not return to earth intact, and the debris that scatters after the initial burst will decompose in the same amount of time as an oak leaf.

After you release your balloons during an event, or even if you’re just using these natural latex balloons as promotional giveaways, there is little to worry about in terms of litter. We should always be concerned with our impact on the environment, and aim to reduce the amount of litter we produce. If natural latex balloons happen to burst in the air, the litter dissipates in a spaghetti like fashion. Depending on where this litter is left, it will decompose back into the natural landscape in a small amount of time. Recently, after a costal cleanup of the United States, organizations found that only 0.07% of the litter cleaned up was from latex balloons.

Have Fun and Take Care 

After learning about natural latex balloons and their impact on our environment, it’s safe to say that they are still one of the best and most fun promotional products. These natural latex balloons are a great bet for family-friendly businesses. What’s better than making your customers and their kids happy? Purchasing some custom printed promotional balloons to get your name out there is way more fun than a plastic pen or notepad. A balloon can instantly put a smile on your potential customers faces, no matter their age. With natural latex balloons, you have the ability to promote your business or brand in a fun and eco-friendly manner.

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Now that you’re ready to purchase your custom natural latex balloons, you should know a few important facts about promoting safely. Even though these balloons are highly biodegradable, but sure to still pick up any litter popped balloons may have left behind. You’ll expedite the biodegrading process by deposing of them properly. If you’re planning on releasing a large amount of natural latex balloons for a special event, it’s best to involve a professional. They’ll know how much air to fill the balloons with and what to include to help reduce the environmental impact even more. Also, steer clean of foil balloons if you’re concerned with eco-friendly promotional materials. Foil balloons are made from synthetic materials that are not biodegradable, but are recyclable. So be sure to dispose of them properly and do not intentionally release them. And most of all, happy promoting!