The Challenge of Small Businesses
Some businesses choose to invest in “impulse buys” that can be stocked at the checkout counter of a retail client. These are then purchased by customers who become walking, talking billboards themselves thanks to the impulse buy that also bears your company’s logo, image, contact information, and so on. These impulse buys can include stickers, key chains, pens, and other little knick-knacks that most people forget about as soon as they’ve bought them.
The effect of these kinds of easily-forgotten advertising tools is debatable, since, as previously mentioned, they are easily lost or forgotten. While they can occupy your field of view on a regular basis, it’s human nature to eventually tune out everyday objects like a key chain. “Tuning out” isn’t exactly what you’re paying for when you commission hundreds or even thousands of little knick knacks to be sold across the region. So how do you get your brand out there in an affordable manner so as to compete for customers with your more corporate competitors?
The Scientific Explanation
The answer is to make it fun and memorable while keeping costs low, yet also make certain that the medium for advertising remains ubiquitous, ever-present, and in the eye of your consumer as often as possible. In fact, the former and the latter points often work well together – fun and enjoyable objects will keep the consumer’s attention longer, allowing the advertising to do the work of lodging your brand into their brain, where it will knock around until they decide to check out your business in earnest.
That’s the scientific explanation, of course.
When it comes to combining fun with advertising, balloons make a great medium. Think about it – where do you typically see and use balloons? Not at funerals or a trip to the DMV; instead, balloons are seen at birthdays, carnivals, parties, holidays, and grand openings. They are the natural garnish for any event, indoors or outdoors, so long as it is some kind of celebration. Whether they’re filled with helium or plain old air, a balloon does a lot to make the scene livelier, and perhaps a bit younger and more innocent too.
The Catchy Nature of a Balloon
With their bright colors catching your eye as they bob back and forth, up and down, a balloon is a great place to slap your logo, message, or some other element of your brand. As someone is looking at the balloons, or even glancing at them in passing, the message can become something they stop and read, creating the memory that may eventually transform into a sales lead.
What you put on the balloon is up to you; when you go with a printer like CSA Balloons, your options as far as color, font, image, and size are practically limitless. That’s good, because to really stand out, a balloon has to truly do something interesting or original. It can’t just be your business’s name printed in black ink in blocky letters, and bam, you call it a day. No, it has to have an original image or design, the font has to be the kind that the eye wants to read, the kind of shapes that the part of your brain responsible for vision luxuriates in.
You have many other options when it comes to affordable, visible, and frankly enjoyable advertising methods, but balloons are definitely a great part of your marketing campaign that just about anyone can use. Who doesn’t like a party? Who doesn’t have a birthday? Who doesn’t occasionally want to have a water balloon fight with your corporate logo plastered on those liquid bombs? No one, that’s who! You can work with CSA Balloon to create the perfect balloon for your company – or balloons, as it were, since nobody ever said you were limited to a single kind of balloon. If someone does say that… they’re not your friend anymore.
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